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Why attention is money in the advertising technology industry

Discover cutting-edge insights, trends, and analysis from the world of programmatic advertising, viewability metrics, and attention-based marketing.

Industry Insights That Matter

Stay ahead with expert analysis on the advertising technology landscape

Market Trends

Real-time analysis of programmatic advertising trends, budget shifts, and emerging technologies reshaping the industry.

Viewability Metrics

Deep dives into attention measurement, viewability standards, and how brands optimize for meaningful engagement.

Audience Intelligence

Advanced targeting strategies, consumer behavior insights, and the evolution of privacy-first advertising.

Latest Articles & Insights

Expert commentary on the forces shaping digital advertising

Programmatic
2024-10-10

The Future of Programmatic Advertising

How AI and machine learning are transforming automated ad buying and what it means for marketers in 2024 and beyond.

5 min read
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Measurement
2024-10-08

Attention Metrics: Beyond Viewability

Why traditional viewability metrics fall short and how attention measurement is changing the game for advertisers and publishers.

7 min read
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Privacy
2024-10-05

Privacy-First Advertising Strategies

Navigating the cookieless future with first-party data and privacy-compliant targeting solutions that actually work.

6 min read
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From Our Newsletter

Deep dives, exclusive interviews, and weekly roundups delivered straight to your inbox

Substack
2024-10-10

Weekly AdTech Roundup: October 10, 2024

This week's biggest stories in advertising technology, including Google's latest privacy updates, Amazon's ad platform expansion, and emerging trends in programmatic buying.

4 min read
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Substack
2024-10-07

Deep Dive: The Economics of Attention

A comprehensive analysis of how attention metrics are reshaping media valuation and what it means for the future of digital advertising pricing models.

10 min read
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Substack
2024-10-04

Q&A with a Programmatic Expert

An exclusive interview with a leading programmatic advertising expert discussing the latest trends, challenges, and opportunities in automated media buying.

12 min read
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